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Bo-Erik Abrahamsson

Degree:

MBA

Location:

Switzerland

Industry:

Technology

Year:

2015-16

By Bo-Erik Abrahamsson

Winning entrepreneurship at Oxford

One of the reasons for my application to the Oxford MBA program was the paramount focus on entrepreneurship. We are currently ranked number 1 in Europe for Entrepreneurship and number 3 worldwide. Even though rankings don’t tell the whole story, it does give an indication as to how important it is for the school. Having run a few companies part-time before, I decided to jump into the startup life already from day 1 of my MBA. I was lucky enough to team up with the very talented Sherry Wan, and together we set up Digital Fineprint, which is a predictive analytics company that helps insurance companies and banks sell life insurance online. We entered our idea into the Grad Factor, the UK’s leading competition for student-run startups, and just before Christmas the final took place at RBS HQ in London. After facing stiff competition from highly talented teams from Manchester, London and other cities around the country, we brought back the trophy for Best General Startup. This feels particularly good when we consider the fact that Cambridge won the prize last year. When you’re an Oxford student the most important thing on your mind is figuring out which competition you can beat Cambridge in. =)

Next up for the company, we are applying for seed funding from the Oxford Seed Fund, which is one of several ways in which the university supports new startups. We are also lucky enough to be using the Launchpad, a co-working space for startups with links to the university. Spending more time in the Launchpad than in the library is a way of life quite common among many MBA students I have met here. By some accounts, over a third of Oxford MBA students end up starting their own companies at some point, which is among the highest in the UK. Needless to say, I am both happy and excited to be in this entrepreneurial environment, and I couldn’t have asked for a better place to set up Digital Fineprint.

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