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Erika Uyen Ramirez

Degree:

MBA

Location:

Peru

Industry:

Consulting

Year:

2016-17

By Erika Uyen Ramirez

Sneak peak into a marketing class

There are very few moments in an Oxford MBA life when you can ask kids to explain things like sub-fusc, matriculation and Michaelmas.

Communications is the tool that allows strategies and plans to be implemented and spread across the corporations. How do global headquarters communicate the strategy to country offices? How does the CEO communicate the values to the rest of the organisation? How does the corporation positions its brand in the public’s mind? We know the famous saying: “If a tree falls down in the forest, and no one hears it, does it make a sound?”. This only means that, as a business, we are what we communicate to our stakeholders. For this very reason, if the public’s perception of who we are is wrong, then we need to manage it. Our statements of mission and vision, the statements of our values as a corporation mean nothing hanging in the walls, if our stakeholders do not know them and do not associate us with them.

This is the responsibility of the marketing team, and of communications, which is often understood as advertising. These are the areas that deal with brand management and positioning amongst the stakeholders.

I believe there is great responsibility and power to the marketing and communications department in a business, because they are dealing with public sentiment, which is made out of emotions, and these can be easily shaped, with the right stimuli.

For all these reasons, it was very exciting for me to be able to join the Digital Marketing & Social Media class in this MBA program, for which I had to create with my group a video ad campaign featuring the Oxford MBA.

After brainstorming lots of ideas, we decided we wanted to go a different way from all the communications regarding MBA programs, and we created a film featuring kids. Please click on the link below to check out the video 😊

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