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Katherine Abbott


Degree:

MBA

Year:

2018-19

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Posted by: on December 17, 2018

RE:creation triumph at C4Bi competition

Its 6:45pm, we have 15 minutes to finalise a presentation to FC Barcelona, copy check a letter on Chef Ferran Adria’s ‘creative audit process’ and make sure our strategic recommendations make sense. This moment of the ‘Creativity for Business Innovation’ competition arrived ten hours after sitting around a boardroom table, trying not to be overheard […]

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