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Bo-Erik Abrahamsson

Degree:

MBA

Location:

Switzerland

Industry:

Technology

Year:

2015-16

By Bo-Erik Abrahamsson

MBA Digital Transformation Elective in New York

Having just returned from an extended trip to the US where we had the chance to learn everything there is to know about digital marketing, I can safely attest that Oxford courses taught abroad are at least as outstanding as Oxford courses taught in Oxford.

The Digital Marketing course is an elective set up by our marketing professor Andrew Stephen, and ranged across four days in April. The reason we did the course in New York City was to enable us to meet companies that actively engaged in the field of digital transformation of marketing, such as Interbrand, FCB, Mashable and the New York Times. We spent the long days going from one interesting lecture after another, and having the courses delivered by industry professionals meant that we were taught the most up-to-date developments in the industry immediately. In addition, some surprising guest speakers such as the head of digital engagement at the Metropolitan Museum of New York (The Met) gave the most insightful and interesting talks about how a non-profit is using digital transformation to its advantage. All in all the week gave some of the most intriguing insights I have yet to receive during my time at Oxford, and the fact that I got to see New York City for the first time in my life also added to the value of the course. All that’s left to do is to put my newly acquired knowledge down into essay format and make sure that I put the learnings into practice in my future career.

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